Published Paper Details:

This study explores the digital marketing strategies employed by Selvas Kids Wear India Pvt. Ltd., a prominent children's apparel brand in India. With the rise of digital platforms, the company has strategically adopted methods such as social media marketing, influencer collaborations, email campaigns, SEO, and pay-per-click advertising to strengthen brand awareness, customer engagement, and sales performance. Through primary data collected from 155 respondents and secondary sources, the research analyzes consumer behavior, interaction patterns, and campaign effectiveness. Statistical tools including ANOVA, Chi-square, and rank analysis were used to evaluate demographic influences and marketing outcomes. Key findings indicate that social media and influencer marketing are the most impactful, while email campaigns and WhatsApp engagement play supporting roles. Challenges such as low customer retention and high cart abandonment rates are noted, with recommendations for improving personalization, user experience, and referral programs. The study concludes that digital strategies are crucial for growth in the competitive kidswear market.