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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN LEAD GENERATION: WITH SPECIAL REFERENCE TO CLAROZON TECHNOLOGIES, COIMBATORE
Authors
Amrutha S, Dr.R.A.Ayyapparajan
Keywords
Digital Marketing , Lead Generation, Customer Acquisition . Search Engine Optimization (SEO) , Social Media Marketing (SMM) , Pay-Per-Click (PPC) , Content Marketing, Email Campaigns, Data Analytics, Campaign Effectivenes,s
Abstract
Businesses are increasingly using digital marketing to boost visibility, engage audiences, and generate quality leads. This study explores how Clarozon Technologies, an IT firm in Coimbatore, uses strategies like SEO, social media marketing, PPC, email campaigns, and content marketing to drive lead generation and customer acquisition. Data was collected through a questionnaire and analysis of digital metrics over six months. Results show that SEO and content marketing are most effective for organic leads, while SMM and PPC help in short-term boosts. The study also emphasizes the value of data analytics, personalization, and automation. Key suggestions include better audience targeting and ongoing campaign monitoring.
IJCRT's Publication Details
Unique Identification Number - IJCRT2506991
Paper ID - 290011
Page Number(s) - i404-i408
Pubished in - Volume 13 | Issue 6 | June 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Amrutha S, Dr.R.A.Ayyapparajan, "A STUDY ON EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN LEAD GENERATION: WITH SPECIAL REFERENCE TO CLAROZON TECHNOLOGIES, COIMBATORE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 6, pp.i404-i408, June 2025, Available at :http://www.ijcrt.org/papers/IJCRT2506991.pdf
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Volume 13 | Issue 12
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December 2025
Volume 13 | Issue 12
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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