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  Published Paper Details:

  Paper Title

PACKAGING INDUSTRY IN INDIA IN POST-COVID ERA: A BIRD'S EYE VIEW

  Authors

  Dr. R. Uma Devi

  Keywords

Packaging, Marketing Mix, Product Design, Brand Communication and Sustainability

  Abstract


Packaging currently stands as the fifth largest sector in the Indian economy, reflecting its pivotal role in driving industrial growth and innovation. Packaging ensures safety and can be defined as wrapping an item to ensure its distribution, storage, sale, and use. Functions of packaging include physical protection as well as handling, containment protection, tamper-resistant, information transmission, ease of use, and aesthetics. With advancement in technology and general awareness, the packaging sector in India is well poised as most of the raw materials for packaging are abundantly available in the country. With an annual growth rate of 22-25%, the industry has become a preferred hub for packaging solutions, bolstered by advancements in technology and infrastructure. Notably, the industry boasts a robust structural framework, comprising over 900 paper units with an installed capacity of nearly 4,990 thousand tons. Furthermore, India is home to 861 paper mills, with 526 operational units, showcasing the nation's significant capacity for paper and paperboard production. On this juncture, the present study has been undertaken to glance the position of Packaging Industry in India.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2506959

  Paper ID - 290029

  Page Number(s) - i154-i166

  Pubished in - Volume 13 | Issue 6 | June 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr. R. Uma Devi,   "PACKAGING INDUSTRY IN INDIA IN POST-COVID ERA: A BIRD'S EYE VIEW", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 6, pp.i154-i166, June 2025, Available at :http://www.ijcrt.org/papers/IJCRT2506959.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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