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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
A Study on purchase behavior and customer perception towards digital marketing
Authors
M P Kumaran, V Shrinithi
Keywords
This study investigates the influence of digital marketing on consumer purchase behavior and customer perception, with a focused case study. Through surveys and statistical tools such as ANOVA, chi-square, and rank analysis, the research highlights how digital strategies like SEO, social media, and influencer marketing affect consumer decisions. Findings suggest that clarity in marketing messages and transparency significantly shape customer perception. The study concludes with actionable strate
Abstract
This study investigates the influence of digital marketing on consumer purchase behavior and customer perception, with a focused case study. Through surveys and statistical tools such as ANOVA, chi-square, and rank analysis, the research highlights how digital strategies like SEO, social media, and influencer marketing affect consumer decisions. Findings suggest that clarity in marketing messages and transparency significantly shape customer perception. The study concludes with actionable strategies to overcome implementation challenges and leverage digital trends for sustained business growth.
IJCRT's Publication Details
Unique Identification Number - IJCRT2506955
Paper ID - 290060
Page Number(s) - i111-i121
Pubished in - Volume 13 | Issue 6 | June 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
M P Kumaran, V Shrinithi, "A Study on purchase behavior and customer perception towards digital marketing", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 6, pp.i111-i121, June 2025, Available at :http://www.ijcrt.org/papers/IJCRT2506955.pdf
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Volume 13 | Issue 12
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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