Published Paper Details:

The paper titled "The impact of E-business on traditional business environment-A study in the Barak valley of Assam" explores the transformative effects of e-business on traditional retail environments, particularly in the Barak Valley region. It highlights the significant challenges faced by offline retailers as consumer preferences shift towards online purchasing, resulting in decreased foot traffic in physical stores. The study emphasizes the advantages of e-business, such as cost and time efficiency for both consumers and sellers, while also addressing the security concerns associated with online transactions .The research methodology employed in this study provides a robust framework for understanding the implications of e-business on traditional enterprises, although it acknowledges limitations related to the rapidly changing nature of e-business technologies and the specific geographic focus of the study . The findings aim to assist offline retailers in navigating the current challenges posed by e-business, offering insights into potential strategies for adaptation and survival in a competitive market Overall, this study contributes to the existing literature by shedding light on the current state of traditional businesses in the context of an evolving e-business landscape, particularly in the aftermath of the pandemic It serves as a valuable resource for stakeholders seeking to understand the dynamics between e-business and traditional retail, ultimately aiming to enhance customer satisfaction and improve service delivery in the offline market