Published Paper Details:

The growth of e-commerce has been significant in India over the past few years, and it has provided a platform for businesses to reach consumers in a much more efficient way. However, this also exposes consumers to various digital risks. Digital risks refer to the various risks that consumers face when they engage in e-commerce activities. Some of the significant digital risks include data breaches, cyber-attacks, phishing, identity theft, and fraudulent transactions. These risks can cause significant damage to both consumers and e-commerce businesses. Consumers can lose their personal information, suffer financial losses, and even face reputational damage. E-commerce businesses can face significant financial losses, damage to their brand reputation, and legal issues. Effective risk management strategies are essential for mitigating these risks and ensuring the continued growth and success of ecommerce businesses. Companies must adopt a proactive approach to identify, assess, and manage potential risks to protect both their assets and their customers' interests.