Published Paper Details:

This study analyses how artificial intelligence (AI) may enhance digital marketing strategies to increase revenue generation and compliance with the Goods and Services Tax (GST) in India. Effective GST implementation is hampered by issues including poor taxpayer participation, procedural complexity, and low awareness, especially among small and medium-sized businesses (SMEs). AI offers a game-changing solution to these problems. The study looks at how artificial intelligence (AI) techniques such as chatbots, machine learning, predictive analytics, and automated content delivery may enhance filing accuracy, promote real-time monitoring, and encourage personalized interaction. It also examines global viewpoints on AI-driven tax reforms and emphasizes the significance of ethical governance, tailored strategies for specific sectors, and adaptable policy frameworks. Drawing on secondary data and literature analysis, the study offers practical recommendations for incorporating AI into the GST ecosystem. It concludes that strategic adoption of AI, backed by transparency and collaboration between the public and private sectors, can modernize tax administration, minimize evasion, and promote inclusive economic growth.