Published Paper Details:

Purpose: This study examines the impact of e-commerce adoption in Indian agriculture, exploring its benefits, challenges, and prospects. The research focuses on government-led digital marketplaces, private AgriTech startups, and the role of Farmer Producer Organizations (FPOs) in transforming traditional agricultural trade. Design/Methodology/Approach: This paper employs a systematic review of literature, case studies, and policy analysis to assess how digital platforms enhance market access, streamline supply chains, and improve price transparency. Secondary data sources, including government reports, scholarly articles, and case studies from successful e-commerce models like eNAM, AgriBazaar, and DeHaat, are utilized to evaluate key trends and challenges. Findings/Results: E-commerce has improved farmer profitability by eliminating intermediaries and facilitating direct-to-consumer (D2C) and business-to-business (B2B) transactions. Digital platforms have significantly reduced transaction costs, increased price realization, and enhanced supply chain efficiencies. However, challenges such as digital literacy gaps, inadequate rural internet access, regulatory constraints, and logistics inefficiencies remain barriers to widespread adoption. Originality/Value: This paper provides a comprehensive review of e-commerce in Indian agriculture, offering insights into the technological, economic, and policy dimensions of digital agricultural trade. The study highlights successful case studies of AgriTech startups, government initiatives, and FPO-led digital trade, making it valuable for policymakers, agricultural entrepreneurs, and researchers.