Published Paper Details:

E-commerce has revolutionized the agricultural sector by providing farmers and agribusinesses with new opportunities to expand their market reach, enhance sales performance, and improve supply chain efficiency. This study explores the role of e-commerce in the expansion of agricultural businesses, highlighting its impact on production, trade, and technological adoption. By leveraging digital platforms, farmers can connect directly with consumers, reduce post-harvest losses, and optimize pricing through increased market transparency. The paper examines recent advancements in e-commerce and their influence on agricultural marketing strategies, including the integration of social media, digital payment systems, and data-driven decision-making. Additionally, it assesses the benefits of e-commerce for small-scale farmers, enabling them to access broader markets and compete more effectively in the global economy. Despite its potential, challenges such as logistical constraints, trust issues, and digital literacy remain significant barriers to widespread adoption. This research highlights how e-commerce platforms contribute to the sustainable growth of the agricultural sector. It also explores how emerging technologies like blockchain and artificial intelligence enhance transparency, traceability, and operational efficiency. Ultimately, this study underscores the transformative potential of e-commerce in fostering agricultural development, promoting financial inclusion, and strengthening rural economies.