Published Paper Details:

Satisfaction is the positive emotional response of customers towards a product or service, and it is the outcome of previous experience. The present study is conducted to analyse the level of satisfaction of the customers towards the Luxury Segment of cars and to analyse the influence of the income level of customers on their level of satisfaction. For this, the respondents' satisfaction with their luxury car brands was identified based on their satisfaction with technical attributes and non-technical attributes of the car. The area of the study is limited to the Ernakulam district, Kerala. Primary data was collected from 380 luxury car owners through the snowball sampling method. Findings revealed that performance is a highly considered technical factors, while the feeling of comfort is the main factor that leads to the satisfaction of non-technical attributes. A highly significant relationship remained between the annual income of the customers and their level of satisfaction on technical attributes, whereas no such association was found between the income level of customers and their satisfaction level on non-technical attributes.