Published Paper Details:

This study investigates the correlation between fintech adoption and sustainable financial behaviors in Odisha, India. Driven by rapid fintech growth, marked by widespread digital payments, mobile banking, and online investment platforms, the research explores if fintech usage influences individuals' engagement in environmentally and socially responsible financial practices. Data from 470 respondents, stratified by demographics and geography, were analyzed using frequency, percentage, and Pearson correlation techniques. Results show a strong positive correlation (r=0.61, p<0.01) between fintech adoption and sustainable financial behaviors, notably in areas like ESG investments, ethical banking, and paperless transactions. Fintech adoption is particularly prevalent among educated, urban youth, aligning with a higher propensity for sustainability-conscious financial decisions. However, moderate engagement with digital lending and ESG investment indicates potential barriers, highlighting a need for enhanced educational initiatives and simplified fintech solutions. The study underscores fintech's critical role in promoting sustainable finance, bridging knowledge-action gaps through targeted interventions. These findings provide valuable insights for policymakers, fintech enterprises, and educational institutions aiming to leverage fintech as a strategic tool for achieving sustainable economic development goals in Odisha and similar regions, contributing significantly to existing fintech and sustainable finance literature.