Published Paper Details:

This study explores the rising influence of the gig economy and its transformative impact on traditional employment structures. With the proliferation of digital platforms such as Uber, Upwork, and Fiverr, the workforce has increasingly shifted toward short-term, flexible, and freelance-based work. While gig work offers autonomy and income opportunities, it also raises concerns about job security, worker rights, and income stability. The research employs both qualitative and quantitative methods, including surveys of 120 respondents from Coimbatore, to analyze employment patterns, income trends, and worker experiences. Findings reveal a growing preference for gig roles, especially among younger demographics, but also highlight issues like delayed payments and limited access to social security. The study integrates Howard Gardner's theory of multiple intelligences to understand how various skills align with gig and traditional roles. Ultimately, the report underscores the need for policy reforms and balanced labor strategies to safeguard worker welfare in this evolving employment landscape.