Published Paper Details:

ABSTRACT Purpose This paper investigates the psychological biases and behavioural patterns influencing individual investment decisions in India. It particularly examines how demographic factors, confidence levels, and information sources shape the way investors behave in financial markets. Design/Methodology/Approach A cross-sectional descriptive survey was conducted among 25 individual investors across different age groups and educational levels. Data were gathered through a structured questionnaire, and statistical analyses, including chi-square tests and correlation coefficients, were applied to identify significant patterns and relationships. Findings The study found that overconfidence and herd behaviour were the most prominent behavioural biases. A moderate correlation was observed between self-reported market confidence and herd-following tendencies. Education level did not show a statistically significant relationship with susceptibility to these biases. Diversification emerged as the most frequently used strategy to counter bias-driven risks. Practical Implications The results underscore the importance of incorporating behavioural insights into investor education programs and financial advisory services. By addressing common cognitive biases, these interventions can promote more rational and informed investment behaviour. Originality/Value This study contributes region-specific empirical data to the growing field of behavioural finance, highlighting the unique characteristics of Indian retail investors. It bridges the gap between theoretical frameworks and practical financial behaviour in emerging markets.