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Published Paper Details:
Paper Title
Transformation And Evolution From Traditional Marketing To Digital Marketing At Spangles Infotech, Nagercoil
Authors
Abdul Basith A, Shanmugavadivel D
Keywords
Digital Marketing, Traditional Marketing, Consumer Behaviour, Brand Awareness, Spangles Infotech.
Abstract
This study investigates the shift from traditional marketing methods to digital marketing
strategies at Spangles Infotech, a tech-based company in Nagercoil, Tamil Nadu. Through a
mixed-method approach involving a structured questionnaire administered to 168 respondents, the research identifies key preferences, marketing effectiveness, and consumer responses to both traditional and digital strategies. The results indicate a strong leaning toward digital mediums such as social media marketing and influencer campaigns, highlighting the growing importance of personalization, measurability, and cost-efficiency in the evolving marketing landscape.
IJCRT's Publication Details
Unique Identification Number - IJCRT2506629
Paper ID - 289306
Page Number(s) - f429-f433
Pubished in - Volume 13 | Issue 6 | June 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Abdul Basith A, Shanmugavadivel D, "Transformation And Evolution From Traditional Marketing To Digital Marketing At Spangles Infotech, Nagercoil", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 6, pp.f429-f433, June 2025, Available at :http://www.ijcrt.org/papers/IJCRT2506629.pdf
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Volume 13 | Issue 12
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Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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