Published Paper Details:

The increasing awareness of environmental sustainability and the pressing need to mitigate the adverse effects of climate change have transformed traditional business operations, particularly within logistics and supply chain management. Green logistics, a modern approach integrating environmental considerations into logistics activities, has emerged as a strategic tool for achieving both ecological sustainability and enhanced supply chain performance. This research paper examines the multifaceted impact of green logistics on various dimensions of supply chain performance, including operational efficiency, cost reduction, environmental compliance, and customer satisfaction. The study employs a mixed-methods approach, combining qualitative assessments with quantitative data analysis derived from surveys conducted among 50 supply chain professionals in manufacturing and retail sectors. Key green logistics practices such as eco-friendly transportation, sustainable packaging, carbon footprint tracking, and energy-efficient warehousing were evaluated to determine their influence on key performance indicators (KPIs) such as delivery lead time, inventory turnover, logistics costs, and customer satisfaction. Findings reveal a positive and statistically significant correlation between the adoption of green logistics practices and improvements in supply chain performance metrics. Notably, logistics cost reduction and customer satisfaction exhibited the highest positive correlations, while a reduction in carbon footprint and delivery time reaffirmed the operational benefits of adopting sustainable practices. Despite these advantages, the study also highlights challenges such as initial investment costs, limited infrastructure, and lack of awareness that hinder the widespread implementation of green logistics, particularly in developing economies. This research contributes to the growing body of knowledge on sustainable supply chain practices by providing empirical evidence of the tangible benefits associated with green logistics. It underscores the importance of integrating environmental goals with logistical strategies to build resilient, efficient, and future-ready supply chains. The paper concludes with strategic recommendations for businesses and policymakers to facilitate the adoption of green logistics and emphasizes the need for collaborative efforts to achieve sustainable supply chain transformation globally.