Published Paper Details:

Online food ordering is processes of digital technology and widespread internet penetration has transformed the food service industry, with online food delivery applications emerging as a convenient alternative to traditional dining. This study aims to analyze customer perception and satisfaction towards online food delivery platforms such as Swiggy, Zomato, and others, with a special focus on Tiruppur city. The research explores key factors influencing consumer preferences, including ease of use, delivery time, food quality, pricing, and promotional offers. A structured questionnaire was used to collect primary data from a diverse sample of respondents within Tiruppur. The study employs both descriptive and inferential statistical tools to interpret the data and identify patterns in customer behavior. Findings reveal that while users appreciate the convenience and variety offered by these platforms, concerns related to delivery delays, pricing transparency, and customer service persist. The study concludes with recommendations for service providers to enhance user experience and improve customer satisfaction. This research contributes to a better understanding of evolving consumer expectations in the digital food delivery ecosystem.