Published Paper Details:

Interactive dashboards have become essential tools for businesses in the age of big data, enabling real-time visual representation of data and decision-making. This research explores their impact on business analytics performance, focusing on usability, efficiency, and value. Utilizing a mixed-methods strategy--comprising surveys, interviews, and case studies--the research evaluates how dashboards influence decision-making speed, user satisfaction, and overall business outcomes. Findings indicate that dashboards significantly enhance performance, with 78% of users rating them as easy to use and 85% reporting faster decision-making. However, challenges such as scalability and user adoption persist, with 20% of users citing unmet needs. Case studies from retail, healthcare, and manufacturing highlight tangible benefits, including a 15% sales increase in retail. The study concludes with actionable recommendations for optimizing dashboard design, improving scalability, and enhancing user training, offering actionable insights that enable businesses to utilize dashboards to achieve a competitive edge.