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  Published Paper Details:

  Paper Title

A Study On The Risk In Micro - Influencer: A Cost - Effective Marketing Strategy On Electronic Product

  Authors

  Dr. M. R. Chandrasekar,  S. Pradeish

  Keywords

Micro-influencer, Social media personality, Creator economy, Reach & impressions, Brand collaboration.

  Abstract


This study explores the risks and effectiveness of using micro-influencers as a cost-effective marketing strategy in the electronics sector. Micro-influencers, with smaller yet highly engaged audiences, offer brands targeted outreach and perceived authenticity. However, promoting technical electronic products through them presents challenges such as trust issues, fake engagement, and inconsistent brand alignment. Using a descriptive research design and data from 155 respondents, the study identifies authentic product reviews and social media posts as the most impactful promotional tools. Chi-square analysis reveals income as a significant demographic factor influencing marketing perception. The study recommends transparency, improved engagement evaluation, and stricter regulatory measures to mitigate risks and enhance the credibility and ROI of micro-influencer campaigns.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2506009

  Paper ID - 288253

  Page Number(s) - a70-a76

  Pubished in - Volume 13 | Issue 6 | June 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr. M. R. Chandrasekar,  S. Pradeish,   "A Study On The Risk In Micro - Influencer: A Cost - Effective Marketing Strategy On Electronic Product", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 6, pp.a70-a76, June 2025, Available at :http://www.ijcrt.org/papers/IJCRT2506009.pdf

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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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