Published Paper Details:

It's crucial to prioritize a person's health for several reasons, including preventing illness and disease, promoting well-being, and improving quality of life. Along with preventive measures like screening tests, vaccinations, and controlling risk factors, regular health checkups help in increasing life expectancy. In case of uncertainty, securing our health is critical. To face the uncertainties, several health insurances have been introduced. As several health insurance schemes do, Ayushman Bharat, officially named Pradhan Mantri Jan Arogya Yojana (PM-JAY), is a flagship health insurance scheme in India that aims to provide financial protection against healthcare costs for the poor and vulnerable population. This scheme aims to provide comprehensive healthcare coverage to the economically weaker sections of society, making quality medical services accessible and affordable for millions of underprivileged individuals and families. In Coimbatore City a vibrant city where contemporary economic development comes together with ancient cultural values the degree of awareness and understanding of the (PM-JAY) scheme is the determining factor in the impact it will have on securing medical uncertainties. It used a mixed-methods research design, combining the quantitative data collected from standardized questionnaires from 180 respondents from mixed socio-economic backgrounds with qualitative information obtained through journals and primary and secondary data. The results show that although a moderate level of consciousness exists among the urban masses, there are wide gaps in the detailed comprehension of the outstanding features of the scheme. As a result, it is observed by the study that awareness has a positive correlation. By addressing the areas, the scheme can provide better healthcare access and satisfaction for beneficiaries, and it is also observed that many have benefited from hospitalization services, with most saving between 1 and 2 lakhs rupees.