Published Paper Details:

The fast fashion industry is embracing new technologies to meet consumers' needs and offer more engaging shopping experiences. This research paper examines how immersive virtual fitting room is able to revolutionize retail with mixed reality(MR) technology .This is a paradigm shift to improve customer engagement and simplify the process of choosing garments. By combining augmented reality (AR), virtual reality (VR), and spatial computing, MR technologies allow customers to engage with virtual apparel in real-time with realistic visualizations, fit simulation, and customization without requiring physical trials in trail rooms. This research paper delves into working with retail systems through APIs, real-time motion capture methods for accurate 3d model generation, and AI utilization for predictive adaptive fitting. Performance benchmarks, latency optimization strategies, and system scalability are evaluated using prototype testing and user testing. MR-driven virtual fitting rooms dramatically improve realism, accuracy, and personalization in digital clothing try-ons, creating a new technological paradigm for fashion retail innovation.