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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 3 | Month- March 2026
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Published Paper Details:
Paper Title
Use of Social Media Marketing in Higher Education: Opportunities, Challenges and Strategic Implementation
Authors
Pratibha Sahu, Dr. Devesh Nigam
Keywords
Higher education, social media marketing, brand image, student involvement, institutional reputation, digital communication
Abstract
Key tool for communicating with stakeholders, building brand identity, and raising institutional awareness for higher education institutions (HEIs) has been social media marketing (SMM). This work looks at and combines secondary data from scholarly publications to grasp the strategic use of SMM in higher education. It addresses the advantages, instruments, obstacles, and strategic guidelines needed for efficient SMM. The study indicates that HEIs have to adopt a deliberate, data-driven, and responsive approach if they are to leverage social media for student involvement, recruiting, and reputation building
IJCRT's Publication Details
Unique Identification Number - IJCRT2505232
Paper ID - 285176
Page Number(s) - c70-c74
Pubished in - Volume 13 | Issue 5 | May 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Pratibha Sahu, Dr. Devesh Nigam, "Use of Social Media Marketing in Higher Education: Opportunities, Challenges and Strategic Implementation", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 5, pp.c70-c74, May 2025, Available at :http://www.ijcrt.org/papers/IJCRT2505232.pdf
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Volume 14 | Issue 3
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March 2026
Volume 14 | Issue 3
Last Date :
31-Mar-2026
Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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