Published Paper Details:

Jharkhand has tremendous potential for mining tourism because of its wealth of minerals and rich cultural heritage. However, to establish the state as a top experiential tourist destination, innovative marketing strategies are needed to capitalize on this distinctive expertise. This paper's examination of modern methods of improving mining tourism in Jharkhand highlights the integration of storytelling, digital marketing, and interaction with the community. Rebranding mining sites as historical, educational, and recreational destinations is the first phase in the procedure. Virtual reality (VR) and augmented reality (AR) experiences can be introduced to tell the narrative of the growth of mining in the area by merging technology with history. Authenticity and an emotional bond might be provided through the development of interactive museums, guided tours, and cultural events that highlight the life of miners and communities nearby. Digital platforms are vital for marketing. Addressing specific groups of people can be performed through influencer partnerships, content marketing that emphasizes immersive experiences, and customized social media campaigns. Partnerships with Internet booking services and travel agencies enhance visibility even further. Another pillar is tourism, which is promoted by the community. Involving local people in tourism-related activities encourages sustainable development and gives visitors an authentic experience. Travelers who care about the environment also respond to initiatives that promote sustainability, such as converting abandoned mines into adventure parks or eco-tourism destinations. By implementing these innovative strategies, Jharkhand might boost economic growth and protect its natural and cultural resources while turning its mining heritage into a flourishing tourism offering. A sustainable future for mining tourism in the area is the goal that this study aims to motivate stakeholders to think about.