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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 13 | Issue 12 | Month- December 2025
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Published Paper Details:
Paper Title
THE ROLE OF HEALTH CONSCIOUSNESS IN INFLUENCING CONSUMER CHOICE BETWEEN ORGANIC AND NON-ORGANIC COSMETIC PRODUCTS
Authors
Supriya Mukharjee, Dr. Nimish Mishra, Dr. Sunita Rohra
Keywords
Health consciousness; organic cosmetics; non-organic cosmetics
Abstract
Health consciousness has had a tremendous impact on consumer behavior, particularly when it comes to choosing organic versus non-organic cosmetics. This study investigates the extent to which health consciousness influences consumer decisions, shedding light on the basic reasons why people prefer organic over conventional cosmetics. The study tries to elucidate the factors driving the movement toward organic cosmetics by thoroughly analyzing customer purchase habits, perceptions of health benefits and worries about chemicals. The research also looks at how ethical considerations, environmental knowledge, and the perceived efficacy of organic cosmetics influence customer decisions. This study underscores the importance of openness, education, and focused marketing methods in meeting the growing demand for organic cosmetics among health-conscious customers.
IJCRT's Publication Details
Unique Identification Number - IJCRT2505004
Paper ID - 284820
Page Number(s) - a29-a33
Pubished in - Volume 13 | Issue 5 | May 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Supriya Mukharjee, Dr. Nimish Mishra, Dr. Sunita Rohra, "THE ROLE OF HEALTH CONSCIOUSNESS IN INFLUENCING CONSUMER CHOICE BETWEEN ORGANIC AND NON-ORGANIC COSMETIC PRODUCTS", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 5, pp.a29-a33, May 2025, Available at :http://www.ijcrt.org/papers/IJCRT2505004.pdf
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Volume 13 | Issue 12
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Volume 13 | Issue 12
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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