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India's rural development plan has increasingly centered not only on developing infrastructure but also on the development of human capital in the form of skill upgradation and employment generation. Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY), initiated by the Government of India, Ministry of Rural Development, is just such a flagship programme aimed at empowering rural youths by way of market-oriented skill training and employment. This research aims to measure the awareness of DDU-GKY among rural youth of Coimbatore district, Tamil Nadu, and evaluate its contribution to promoting sustainable rural development. The principal aim of this research is to measure the level of awareness, participation, and perceived effect of DDU-GKY among the intended beneficiaries. Aside from this, it also delves into the functions of different stakeholders such as training providers, local government units, and community leaders in the implementation of the program. The study is based on a mixed-methods research design where it merges quantitative surveys of 150 rural youth belonging to different blocks of Coimbatore with qualitative interviews of local government officials, training center coordinators, and program participants. Statistical tools and thematic content analysis were used to analyze the data to determine patterns and insights. Nevertheless, the impact of the programme on the beneficiaries has been generally positive. Improved skills, better employability, and, in a majority of cases, proper placement in retail, hospitality, and electronics industries were indicated by the beneficiaries. Even a few could transition into self-employment or entrepreneurship, which is testimony to the capacity of the scheme to generate livelihoods that are sustainable.