Published Paper Details:

This study titled "A Study on the Impact of Corporate Social Responsibility on Customer Satisfaction - with Special Reference to Shanthi Social Services" explores how CSR initiatives influence customer satisfaction in a socially driven organization. In an era where ethical and community-focused business practices are increasingly valued, this research investigates the effectiveness of CSR in fostering trust and loyalty among customers. The study is descriptive in nature and was conducted using a convenience sampling technique, with data collected from 120 respondents in the Coimbatore District. Primary data was gathered through a structured questionnaire, while secondary data was obtained from books, journals, and official websites. The statistical tools used for analysis include Simple Percentage Analysis, Likert Scale Analysis, Ranking Analysis, and Frequency Analysis, ensuring a comprehensive interpretation of the findings. The organization under study, Shanthi Social Services (SSS), is a charitable trust known for its impactful initiatives in healthcare, education, and community welfare. The research highlights a positive correlation between CSR practices and customer satisfaction, concluding that ethical initiatives significantly enhance public perception, service loyalty, and social impact.