Published Paper Details:

The exponential rise of online shopping has significantly influenced consumer behavior and led to the widespread adoption of digital wallets as a preferred payment method. This study explores the impact of e-commerce growth on the adoption and usage of digital wallets among Indian consumers aged 18 to 55. By employing both qualitative and quantitative research methods, including surveys and secondary data analysis, the study identifies key factors driving digital wallet usage--such as convenience, security, faster checkout, and promotional offers like cashback. Findings reveal that while a majority of users appreciate the speed and ease of use provided by digital wallets, concerns around security, privacy, and limited merchant acceptance remain notable barriers to adoption.The research also highlights the growing trend of digital wallets being used for impulse purchases and daily transactions. Based on the insights gained, the study offers suggestions to enhance digital wallet features, promote trust, and expand their usability. Ultimately, the study underscores the transformative role digital wallets play in shaping the future of online shopping and digital payment ecosystems