Published Paper Details:

The evolution of digital recruitment has significantly transformed the landscape of human resource management, particularly in large multinational corporations like Amazon. This study investigates the impact of digital recruitment processes on employees at Amazon's Chettipalayam warehouse in Coimbatore. With the widespread use of AI-based screening, online assessments, and automated on boarding systems, recruitment has become more efficient but not without challenges. The research aims to understand employee perspectives regarding digital hiring, the difficulties they face, and its effect on job satisfaction and organizational inclusion. The study is based on primary data collected from 80 employees using structured questionnaires and analyzed using statistical tools like percentage analysis, Likert scale, rank correlation, chi-square test, and t-test. Findings show that although digital recruitment improves hiring speed and accessibility, it can lead to digital exclusion, lack of personalized communication, and increased pressure due to algorithm-based evaluations. The study recommends integrating human interaction with digital tools to enhance inclusivity and employee satisfaction.