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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Paper Title
A STUDY ON INVESTOR PERCEPTION OF DIGITAL INVESTMENT APPLICATIONS WITH SPECIAL REFERENCE TO GROWW APP IN COIMBATORE CITY
Authors
Dr. P. Dhanya, Harshine.C
Keywords
Groww App, Digital Investment, Investor Perception, FinTech, Mobile Investment Apps
Abstract
Digital investment applications have revolutionized the way retail investors participate in financial markets. This study examines investor perception of the Groww app in Coimbatore, focusing on factors such as security, usability, awareness, and satisfaction. A descriptive research design was employed, collecting data from 141 respondents through structured questionnaires. Results reveal that while the app is widely appreciated for its ease of use and low-cost investments, concerns about fraud, lack of human guidance, and customer support persist. Suggestions include enhancing security features and providing personalized financial services to improve long-term engagement.
IJCRT's Publication Details
Unique Identification Number - IJCRT2504910
Paper ID - 282434
Page Number(s) - h753-h757
Pubished in - Volume 13 | Issue 4 | April 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr. P. Dhanya, Harshine.C, "A STUDY ON INVESTOR PERCEPTION OF DIGITAL INVESTMENT APPLICATIONS WITH SPECIAL REFERENCE TO GROWW APP IN COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.h753-h757, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT2504910.pdf
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Volume 14 | Issue 2
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February 2026
Volume 14 | Issue 2
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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