Published Paper Details:

This study explores the evolving landscape of supermarket retailing with a focus on the home delivery services offered by DevaPaul Supermarket in Coimbatore. With the rapid advancements in technology and changing consumer lifestyles, home delivery has emerged as a crucial component of modern marketing strategies. The study aims to understand customer perceptions, identify key influencing factors, and assess satisfaction levels regarding these services. We collected data from 120 respondents through structured questionnaires, utilizing a descriptive research methodology. The analysis employs tools such as chi-square, and t-tests to interpret customer preferences and the challenges they face. Findings reveal that convenience, cost, product quality, delivery time, and flexible delivery slots are significant drivers of customer satisfaction. The study concludes with recommendations to enhance customer experience through personalized marketing, improved customer support, and technological innovations in delivery systems.