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  Published Paper Details:

  Paper Title

An Analytical Study of Meesho's Financial Performance and Strategic Position in India's Social Commerce Sector

  Authors

  Aditya Agrawal,  PROF. ALPANA SRIVASTAVA

  Keywords

Meesho, social commerce, economic analysis, e-trade in India, profitability, startup investment, enterprise approach

  Abstract


This paper explores the dynamic evolution of Meesho, India's premiere social commerce platform, through a financial lens. By evaluating its earnings resources, expenditure styles, and danger publicity, the take a look at affords a comprehensive understanding of the corporation's strengths and weaknesses. The evaluation spans from FY20 to FY22, highlighting strategic shifts, specifically in competing against marketplace giants like Amazon and Flipkart. The paper concludes with insights into Meesho's route to sustainability and profitability.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2504781

  Paper ID - 282209

  Page Number(s) - g684-g685

  Pubished in - Volume 13 | Issue 4 | April 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Aditya Agrawal,  PROF. ALPANA SRIVASTAVA,   "An Analytical Study of Meesho's Financial Performance and Strategic Position in India's Social Commerce Sector", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.g684-g685, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT2504781.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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