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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 2 | Month- February 2026
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Published Paper Details:
Paper Title
ROLE OF CHATBOTS AND AI ASSISTANTS IN ENHANCING CUSTOMER EXPERIENCE
Authors
Mr. Shaik Shareef, Dr.Paparao Maddala, Akula Usha, Gudapati Sriram
Keywords
AI chatbots, customer experience, banking sector, Structural Equation Modeling, Hyderabad
Abstract
Artificial intelligence (AI)-driven chatbots and virtual assistants working together have changed consumer interactions in the banking industry, hence improving efficiency, personalisation, and general customer experience. This paper looks at how AI chatbots could help banking consumers in Hyderabad to have a better experience. The study exercise Structural Equation Modeling to examine the effect of AI-driven customer assistance on important aspects of customer happiness, service quality, and engagement using a sample of 120 respondents chosen via convenience sampling. By means of real-time help, tailored recommendations, and smooth transaction assistance, the results imply that AI chatbots greatly improve the customer experience. The findings provide insightful analysis for banks trying to maximize AI chatbot features in order to increase client involvement and loyalty.
IJCRT's Publication Details
Unique Identification Number - IJCRT2504729
Paper ID - 281668
Page Number(s) - g325-g331
Pubished in - Volume 13 | Issue 4 | April 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mr. Shaik Shareef, Dr.Paparao Maddala, Akula Usha, Gudapati Sriram, "ROLE OF CHATBOTS AND AI ASSISTANTS IN ENHANCING CUSTOMER EXPERIENCE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.g325-g331, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT2504729.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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