Published Paper Details:

This article discusses the application of color psychology in advertising based on the psychological and cultural meaning of colors. After a case study and literature review process, actual case studies of domestic and international firms are reviewed to supply workable examples of concepts addressed. The study examines cross-cultural preference for colors and contextual factors affecting color perception so that businesses can develop strategies that speak across different audiences. Knowledge of the affective and cognitive reactions to color can offer significant insights into how colors can induce certain moods and trigger certain reactions from consumers. Multisensory effects of color, including how color combines with other sensory information such as sound and texture, add deep insights into the whole effect of colors on consumer experiences. Through an understanding of the psychological and cultural meanings of colors, companies can excel and use color options to better their advertising campaigns and encourage positive customer reactions. The outcomes of this research provide insights into the exact feelings and associations the various colors invoke in customers, and the ways these influence their attitudes, preferences, and buying habits.