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The present study was conducted to assess the knowledge and attitude of mothers regarding breast feeding and its importance among their infants in selected rural areas of Ludhiana, Punjab. The research project was undertaken by Ms. Harsimran Kaur in partial fulfillment of the requirement for the degree of Master of Science in Nursing under Baba Farid University of Health Sciences, Faridkot in 2024. A newborn babies needs are pretty clear; to be clean, to be comfortable and to be fed. Breast milk plays vital role for the health and growth of the newborn. Babies who were exclusively breastfed for the first six months experience fewer infections than those who were either breastfed for a shorter period of time, or fed formula in addition to breast milk. Hence, researcher felt the importance to assess the knowledge and attitude of mothers regarding breastfeeding and its importance. Children are priceless resources and any nation which neglects them would lose its perils. Healthy children are the greatest resource and pride of nation. Investment in children is an investment in future of nation because today's children are adult of tomorrow. For the present study, qualitative research approach was adopted with pre- experimental study to assess the effectiveness of structured teaching programme on knowledge and attitude of mothers regarding breast feeding and its importance among their infants. The study was performed in selected rural areas of Ludhiana, Punjab. Data were collected using by self-structured socio-demographic assessment and self structured knowledge questionnaires. statistics. Modified Ludwig Von Bertalanffy was used in this study. Data were collected by interview methods. The data was analyzed by using descriptive and inferential statistics. This study showed that pre-test and post-test mean knowledge score of mothers regarding breast feeding were 18.63 & 21.46 respectively whereas pre-test and post- test mean attitude scores were 77.60 & 84.75 respectively. The difference (3.678), (8.135) between pre-test and post-test knowledge and attitude score of experimental group were found highly significant at p<=0.05 & p<=0.01 level. There was significant difference between pretest and post-test knowledge of mothers regarding breast feeding and its importance among their infants at p<=0.05 and There was significant difference between pre- test and post- test attitude scores of mothers at p<=0.05 is accepted and null hypothesis is rejected. The study concluded STP was effective to improve the knowledge of mothers about breast feeding and its importance in selected rural areas in Ludhiana. STP also played important role to change their attitude. So all health professional including nurses; they should give continue nursing education to mothers about breast feeding and its importance in community areas.