Published Paper Details:

The paper attempts to sub-sample the farmers in Jalgaon district on the broad range of agricultural inputs (seed, fertilizer, pesticides, and farm equipment). The study focuses on identifying the multiple factors that affect farmers' purchasing decisions and include price, brand reputation, availability, dealer influence, and government schemes. Data Collection: Primary data was surveyed through structured questionnaire on a representative sample of farmers selected from different talukas of Jalgaon. These results show how much price-sensitivity, peer-influence, and input-abundance impact decision-making. Behavioral differences were found by farm size, income levels and educational backgrounds. The study provides practical recommendations for input suppliers, agricultural extension services, and policymakers to improve the impact of marketing strategies and support mechanisms in rural settings. It also underscores the importance of awareness campaigns and enhancing supply chain efficiency to better serve the farming community.