Published Paper Details:

The concept of One Nation, One Election (ONOE), which advocates for simultaneous elections to the Lok Sabha and State Legislative Assemblies, has re-emerged as a major political discourse in India between 2019 and 2023. This research examines how social media platforms--specifically Twitter, Facebook, WhatsApp, and YouTube-- have influenced public perception, political narratives, and electoral outcomes related to ONOE. Through a mixedmethods approach involving content analysis, sentiment analysis, case studies, and surveys, the study explores the digital dissemination of both support and opposition to ONOE, highlighting the role of misinformation, propaganda, and political engagement in shaping voter opinion. It delves into how different political parties have framed the ONOE narrative and how public sentiment has evolved in response to these narratives. The research also assesses constitutional and logistical challenges to implementation and offers comparative insights from countries like the USA, Germany, Indonesia, and South Africa that have experimented with synchronized elections. Ultimately, the study provides a data-driven understanding of the intersection between digital media and electoral reform debates in India, offering policy insights for democratic governance and future electoral planning.