Published Paper Details:

Small and medium-sized sports goods firms in Jalandhar drive important economic results for India. The industry now faces multiple challenges that put its financial stability at risk, including market dependence on foreign countries, COVID-19 recovery, international rules and the need to change the business model. Our research studies rank the most critical obstacles faced by small and medium sports goods enterprises in Jalandhar through market research collection. A team studied financial performances at 100 SMEs and tested key relationships using statistical models and calculation methods. High export reliance combined with increases in shipping and material expenses puts serious risks to SME survival. International companies must follow strict workplace and environmental rules, which create financial stress for companies without understanding these policies and proper technical training. Companies using digital tools for business and manufacturing become more sustainable and better connected with their customers. More effective support programs combined with education offer the best way to help small enterprises meet all requirements while adopting digital transformation. Researchers should examine how businesses will keep adapting into the future while examining the benefits that government support offers to sustainable growth.