Published Paper Details:

Abstract The history of keeping pets shows how animals evolved from functional companions to beloved family members. In ancient civilizations cats, dogs, horses and birds were symbolized as a status symbol and companionships. Dogs were the first domesticated animals used for hunting and protection in the prehistoric times. Cats were later valued for pest control. 5With the increasing trend of pet humanization, where pets are treated as family members, led to a rise for pet apparel and accessories. Pet owners are increasingly seeking stylish and functional clothing and other necessary options for their pets.6 This growth is driven by a rising number of cat adoptions and increased spending on pet wellness. While precise figures for the cat accessories market in India are scarce, the overall growth of the pet industry and the rising demand for pet accessories indicates a promising future for this segment. This business initiative investigates the unexplored potential within the pet care market by establishing a venture dedicated to providing stylish, functional, and comfortable products exclusively for cats. The objective is to design and deliver innovative solutions tailored to the unique needs of feline companions. These include breathable and lightweight apparel, cozy and ergonomically designed bedding, interactive toys that stimulate a cat's natural instincts, and chic yet practical accessories such as collars and harnesses. The venture aims to combine aesthetics, functionality, and comfort to enhance the quality of life for cats while catering to the preferences of pet owners.