Published Paper Details:

Indian companies prioritize sustainability due to environmental limitations and changing customer needs. The current research delves into how young Indian consumers evaluate green business strategies applied by retail stores, automobile companies, and consumer electronics producers regarding their truthful nature and their profitability potential along with their compliance with government regulations. Youth demographics serving as more than half of India's 25-and-unders determine market trends and require consideration because of their ecological perspectives. The research data shows that youth community welcomes electric vehicles and e-waste recycling but remains doubtful about greenwashing which affects buying choices. The study examines the FAME scheme through policy assessment finding implementation and public understanding inadequacies. The research establishes connections between young people's views and corporate sustainability alongside policy implementation to provide knowledge about India's environmental transformation.