Published Paper Details:

This study examines workforce dynamics in quick commerce (Q-commerce), analyzing how operational demands, workplace factors, and organizational strategies impact employee experiences. Through comprehensive research involving professionals across various roles, the study identifies key workforce challenges and satisfaction drivers in this fast-paced sector. Findings reveal that while employees acknowledge the intense nature of Q-commerce operations, they maintain moderate satisfaction levels, with training opportunities and recognition programs emerging as particularly effective initiatives. The research highlights two critical insights: first, mental fatigue and operational pressures represent significant concerns for Q-commerce workers; second, these experiences remain consistent across all employee demographics, including age, experience level, gender, and job function. This consistency indicates that workforce challenges in Q-commerce are systemic rather than specific to particular employee groups. These findings suggest that organizational interventions--particularly those addressing stress management, communication improvements, and skill development--can be implemented effectively as universal solutions across entire workforces. The study provides Q-commerce operators with practical, evidence-based recommendations for developing workforce strategies that balance operational efficiency with employee well-being, offering valuable guidance for this rapidly evolving sector.