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  Published Paper Details:

  Paper Title

Analysis of Investment Behavior of Investors with Respect to Financial Products

  Authors

  Dr. N. Ramya,  Mr. Vaibhav S

  Keywords

Coimbatore, Financial products, Investing practices, Risk tolerance, financial literacy.

  Abstract


This study looks at how people invest in Coimbatore City, with an emphasis on financial product selection, risk tolerance, and decision-making procedures. A structured questionnaire was used to gather data from 171 respondents in a descriptive study design. Likert scale analysis, frequency distribution, rank correlation, and basic percentage analysis are all included in the study. The primary findings are, most investors are young (15-25 years old), select gold or silver as their investments, and seek financial guidance from friends and family rather than from qualified professionals. The study highlights the significance of financial literacy, customized financial solutions, and the influence of digital platforms on investment choices. The information can be used by financial institutions, legislators, and advisors to create more effective investing plans.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2504322

  Paper ID - 281691

  Page Number(s) - c691-c696

  Pubished in - Volume 13 | Issue 4 | April 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr. N. Ramya,  Mr. Vaibhav S,   "Analysis of Investment Behavior of Investors with Respect to Financial Products", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.c691-c696, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT2504322.pdf

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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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