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Published Paper Details:
Paper Title
Influence of Online Advertisement in Buying Behavior of College Students in Kallakurchi
Authors
P.Deivamani, M.Arunkumar, S.Aswin, K.Elavarasan, G.Manoja
Keywords
Application, Online, Advertisement, Buying, Consumer,
Abstract
Consumer behavior may be impacted by the growth of online advertising in several ways. First off, since online advertising is targeted, consumers may feel more individualized and likely to make a purchase. This could boost brand loyalty. Compared to generic marketing initiatives, consumers might be more responsive to advertising messages that are pertinent to their needs and interests. Second, because online advertising is so common, it may cause "banner blindness," a condition where people grow numb to the never-ending stream of promotional material. This could eventually reduce the efficacy of online advertising. Lastly, customers can be better equipped to make informed judgments about what to buy by having easy access to price and product information online. This could lead to heightened competition and price sensitivity.
IJCRT's Publication Details
Unique Identification Number - IJCRT2504318
Paper ID - 281551
Page Number(s) - c653-c661
Pubished in - Volume 13 | Issue 4 | April 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
P.Deivamani, M.Arunkumar, S.Aswin, K.Elavarasan, G.Manoja, "Influence of Online Advertisement in Buying Behavior of College Students in Kallakurchi", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.c653-c661, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT2504318.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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