Published Paper Details:

The adoption of e-banking services has transformed the banking sector, offering convenience and efficiency to customers. However, employees in private sector banks face several challenges in adapting to this technological shift. This paper investigates the key obstacles faced by bank employees in adopting e-banking services in the private sector banks of Tirupur. By exploring various factors, including technological barriers, lack of training, resistance to change, and the impact of organizational culture, the study sheds light on the difficulties encountered by employees in integrating e-banking solutions into their daily operations. Additionally, the paper examines how these challenges affect employee productivity, customer service, and overall job satisfaction. The findings underscore the importance of providing comprehensive training programs, fostering a culture of innovation, and addressing technical challenges to ensure smooth adoption of e-banking services and to enhance overall organizational performance.