Published Paper Details:

Abstract: Investment is a slow and gradual process which provides high return over a period of time, selecting appropriate path plays pivotal role in the growth of assets. Generation Z is the backbone of the economy. The study aim to investigate the investor awareness and investment portfolio of GenZ of Mumbai Metropolitan Region(MMR) with the primary information gathered from 244 respondents, also secondary data help is taken to aid knowledge of investing habits of GenZ. There are many benefits of investing such as it helps to cope up inflation, retirement planning, liquidity, tax benefit, diversification, wealth accumulation etc. The data analysed by applying Z Test: Two Sample for Means , p-value is 0 which is < 0.05 where study shown awareness of investment avenues have impact on investors preference. Also study found Gen Z investors are more interested for higher return than retirement planning. Social media has also played significant role in advising to Gen Z investors for assortment of investment as per need of hour.