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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 13 | Issue 11 | Month- November 2025
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Published Paper Details:
Paper Title
INFLUENCE OF CELEBRITY ENDORSEMENTS ON BRAND PERCEPTION
Authors
Ujas Panchal, Ishika Parmar
Keywords
Celebrity Endorsement, Brand Trust, Consumer Behavior, Advertising Strategy, Social Media Marketing, Brand Awareness
Abstract
Identity endorsements by Celebrities act as a fundamental factor which determines how consumers view brands and establish trust as well as brand devotion. This research analyzes trustworthiness as well as brand endorsement effects through an evaluation of 150 subject participants. A celebrity controversy has the power to damage brand image and visibility and steer customers toward different choices about the brand's quality and cost. Future research must analyze if influencer sponsorships create more effective brand and attractiveness endorsements than traditional celebrity endorsements do. Trust from consumers emerges as a factor but its authority depends on how much fame and expertise the celebrity possesses. Product research should analyze monetary benefits of expanded knowledge about endorsement approaches even though brand recognition benefits from endorsements.
IJCRT's Publication Details
Unique Identification Number - IJCRT2504135
Paper ID - 281151
Page Number(s) - b98-b108
Pubished in - Volume 13 | Issue 4 | April 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ujas Panchal, Ishika Parmar, "INFLUENCE OF CELEBRITY ENDORSEMENTS ON BRAND PERCEPTION", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.b98-b108, April 2025, Available at :http://www.ijcrt.org/papers/IJCRT2504135.pdf
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Volume 13 | Issue 11
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Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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