Published Paper Details:

This study explores the key factors influencing consumer trust in credit card tokenization systems, focusing on aspects such as privacy concerns, ease of use, user experience, and reliability. Through a combination of descriptive statistics, correlation analysis, and multiple regression analysis, we analyzed data collected from 150 respondents to identify the most significant determinants of trust in tokenization. The descriptive analysis revealed that respondents generally hold moderate perceptions of tokenization, with a slight inclination towards viewing the system as reliable. Correlation analysis indicated positive relationships between trust in tokenization and factors such as reliability and security perception, though privacy concerns showed a weaker correlation with trust. The multiple regression analysis identified reliability as the most significant predictor of trust, with a strong positive impact, while other factors like privacy concerns, ease of use, and user experience did not show statistically significant effects. These findings underscore the importance of enhancing the reliability of tokenization systems to build and maintain consumer trust. The study concludes that while privacy and usability are important, the perceived reliability of tokenization systems is the most critical factor in fostering consumer confidence and ensuring widespread adoption of tokenized payment methods.