Published Paper Details:

Customer satisfaction has become a critical factor in business success as competition in the food delivery industry has increased. While service quality and pricing have been thoroughly researched, the impact of brand image and market value on customer satisfaction is largely unknown. This study looks into the impact of these characteristics, specifically how brand perception and financial stability affect consumer trust and loyalty. A descriptive research design was adopted, which combined primary and secondary data sources. Surveys, interviews, and focus groups were used to acquire customer insights, with industry publications providing further context. The data were examined using regression and moderation analysis to determine the relationship between brand image, market value, and customer satisfaction. The findings show that a strong brand image considerably improves customer happiness, while market value is critical in reinforcing customer trust. Furthermore, market value was discovered to regulate the association between brand image and satisfaction, emphasising its importance in driving consumer behaviour. This study adds to the literature by including financial stability as an important element in consumer decision-making. To increase client trust, firms can work on developing a strong brand presence and implementing transparent financial processes. Future research should look at these relationships across different market groups and assess the influence of sustainability initiatives in brand perception.