Published Paper Details:

Products with a quick turnover and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that are replaced within a year. To attract consumers, FMCG companies are introducing various types of products with different brands, but we are seeing Hindustan Unilever Limited products that compel consumers to switch from the existing product to the latest brand. This study will be beneficial for consumers. With the help of this study, consumers will learn about the various products, pricing factors, promotional schemes, marketing strategies, product competitiveness, and product availability in their surroundings. The study was conducted on 100 respondents in Coimbatore District using the convenience sampling method Percentage analysis, chi-square test, ANOVA, and method were used to analyze the data. It is concluded from this study that the FMCG sector is growing and will continue to grow very rapidly. The future for the FMCG sector looks extremely encouraging. The sector, having undergone a structural change, is all set to emerge stronger in the future. The FMCG market remains highly fragmented, with almost half of the market representing branded up-package homemade products.