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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Understanding the nuance of poster design in Tamil cinema: a case study of Lokesh Kanagaraj movie's posters
Authors
Selvaraj Shankaran, Dr. S. Shridevi
Keywords
Lokesh kanagaraj, Leo, Master, Kaithi, Theme, characterization, poster design, composition, messages
Abstract
Poster design plays a crucial role in Tamil cinema, serving as both an artistic expression and a marketing tool that shapes audience expectations. This paper analyzes the poster designs of director Lokesh Kanagaraj, known for his innovative storytelling and visual style. By examining key elements such as typography, visual composition, color palettes, illustrations, and photo manipulation, the study explores how these aspects combine to convey a film's core message and narrative. Focusing on Kanagaraj's films, this research highlights how modern Tamil cinema poster design has evolved beyond traditional aesthetics, enhancing both anticipation and success. The case study offers valuable insights into the creative choices behind these posters, situating them within Tamil cinema's broader visual culture and providing a framework for analyzing regional film poster design.
IJCRT's Publication Details
Unique Identification Number - IJCRT2503114
Paper ID - 278619
Page Number(s) - a954-a970
Pubished in - Volume 13 | Issue 3 | March 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Selvaraj Shankaran, Dr. S. Shridevi, "Understanding the nuance of poster design in Tamil cinema: a case study of Lokesh Kanagaraj movie's posters", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 3, pp.a954-a970, March 2025, Available at :http://www.ijcrt.org/papers/IJCRT2503114.pdf
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Volume 14 | Issue 3
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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