Published Paper Details:

The Indian automobile industry plays a vital role in economic growth, with Maruti Suzuki and Mahindra being dominant players. This study presents a comparative financial analysis, focusing on profitability, liquidity, and trend analysis to assess their financial performance. Using key financial ratios such as net profit margin, return on assets, inventory turnover, current ratio, and debt-equity ratio, the study evaluates the companies' earning capacity, short-term solvency, and financial stability. Trend analysis further examines their growth patterns and market adaptability over time. Additionally, the study incorporates automobile industry ratios and share performance to understand investor confidence and market positioning. The study incorporates automobile industry ratios and share performance to understand company postions , growth of company, and market positioning. This study is based on past financial data, and future performance may change due to market conditions and economic factors.