Published Paper Details:

This study examines the financial literacy and investment habits of women investors in Dakshina Kannada, India, focusing on the relationship between financial knowledge, self-efficacy, and investment decisions. Employing a quantitative research approach, the study uses a survey-based descriptive research design with a sample size of 200 women investors across all 8 taluks in Dakshina Kannada. The methodology included stratified random sampling and a structured questionnaire survey covering financial literacy levels, investment behaviours, and psychological influences. The major findings reveal moderate financial literacy among Women investors, with a preference for safer investment options, such as stocks, mutual funds, and fixed deposits. Most respondents demonstrated moderate risk tolerance and engaged in regular portfolio review. Wealth accumulation and retirement planning have emerged as primary investment goals. The study identifies a gap between financial knowledge and active investment practices influenced by socioeconomic and psychological factors. Suggestions include implementing targeted financial education programs to address behavioural biases, encouraging diverse investment strategies, and promoting gender equality in financial decision-making. This research contributes to the understanding of the challenges faced by women investors and highlights the need for tailored interventions to enhance their financial participation and decision-making capabilities.